Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings
From Moz.com’s Whiteboard Friday
This interesting short video from the Moz.com blog discusses the “modern” way that we look at SEO: focusing on not only organizing and building your pages to get more traffic from the people that you really are trying to target (and thus more sales), but also to make your pages more helpful and useful for those potential clients.