Free Ecommerce KPI Calculator & Projections Tool
How to Increase E-Commerce Sales
On this page, you'll find a fun tool to determine how to increase sales, created by Commerce Forge, a web and digital strategy agency in Windham, NH. You'll learn:
- Key KPIs: Sessions, Conversion Rate, and Average Order Value
- How to use then to project the impact changing them has on your sales.
When evaluating your e-commerce sales results, it boils down to three key performance indicators (KPIs) that generate your sales numbers.
- Sessions: Traffic to your website over the previous time period (usually a month, quarter, or year). This is easily obtained from Google Analytics.
- Conversion Rate: (Orders / Web sessions = Conversion Rate) This is the percentage of your website traffic that converts into a sale.
Average Order Value (AOV): (Sales / Orders = Average Order Value). This is the average amount spent per order by each customer.
Instructions:
- Step 1: Identify your current KPIs by entering the required data into the fields. Entering the data generates the KPIs.
Step 2: Enter the KPIs generated in Part 1 into Part 2. Now, play with adjusting them to see the impact that improving each KPI has on sales.
Evaluate how changing different KPIs changes sales results. Each KPI change has unique strategies.
E-Commerce KPI Calculator & Sales Projections
Discover which KPI improvements will have the biggest impact on your revenue
Your Current Performance
Enter your actual data to see your current KPIs
Project Your Growth
Adjust KPIs to see the sales impact
