Double Tap Tactical is a client with a sizeable inventory – 10,000+ items. After we developed their website and ecommerce platform, we created a system to integrate their Point-of-Sale (POS) inventory with their online sales, including automated order processing and full integration with Amazon and Ebay.
Branded Marketing:
2014 Rebranding:
Pictured below is the previous Double Tap Magento site that we built, before their 2014 rebranding. The site referenced retro/vintage army colors, highlighting their army surplus goods. As the company turned their focus to state-of-the-art tactical & survival gear, we rebranded the site with a clean, crisp look, with minimal colors and photography of their gear in action.
In contrast, here is the comprehensive layout/proposed design comp (PSD) for the redesign:
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