SEO – Green Light Means Go

Emma WeismanGeneral, SEO, Wordpress

 Wordpress Search Engine Optimization

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Did you know that WordPress has a handy tool to help you optimize your website?

SEO can be a complicated process – as much of an art as a science.  But after you find your target keywords and start adding meta content, WordPress makes it all a bit easier with its SEO page analysis.

In this example – a page from our own website – we are using the fairly general keywords “Email Marketing”.  To improve SEO for your site, think about what your specific audience would be typing into a search engine to find the wonderful and unique services or products you offer.

Once you fill in your focus keywords, the SEO tester springs to life, showing you what information you are missing with bright stoplight-inspired colors:

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My keyword happens to pop up in many important places already: in my Article Heading, my Page Title, my Page URL (Permalink), and a whopping four times in my Content! But WordPress gives me a heads up that my Meta Description doesn’t contain the keywords – and is messy besides. Let’s clean that up:

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Yes, much better – all Green Lights! So that means “Go”, right? Click Update to check… and you may be surprised:

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A Yellow Light? I am nearly there. Go to SEO Page Analysis to see how to better optimize your page:

Screen Shot 2013-10-23 at 8.04.15 AMSo many Green Lights, and only a few Yellow and Orange… and one terrible Red.

This particular Red is something that we find often – while a page may be clean and simple in appearance, it doesn’t have enough content.  Think about what would be useful for your audience to learn more about this product or service – maybe give more detail, history, examples. Take a look at the other helpful Page Analysis hints and see what you can do to improve your page’s readability, images, and more.  This should help get you to the perfect GREEN when you click Update!

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