Think of it this way: If your website is like a store, SEO is how you ensure your store appears at the top of the local business directory. This helps people easily find you when searching for what you sell.

SEO is about getting your website to rank high in search results, which brings in more visitors. A successful SEO strategy focuses on three main areas:

• On-Page SEO: Ensure that the content and code on your website is clear and helpful for both people and search engines.
• Off-Page SEO: Building credibility and authority for your website by getting other high-quality websites to link to you.
• Technical SEO: Ensure your website is fast, secure, and works perfectly on all devices, which helps search engines crawl and understand it.

AI SEO is not a different type of SEO; it's the next generation of tools used when doing SEO more effectively.

Think of it as having a powerful assistant that uses artificial intelligence to help you with the tedious work. This assistant can handle repetitive, data-intensive tasks, freeing the human expert to focus on high-level strategy and creativity.

Content Generation: AI can help brainstorm content ideas, create outlines, and even draft initial content.

Keyword Research: AI can analyze vast amounts of data to uncover hidden keyword opportunities and predict which topics will perform well.

Competitive Analysis: AI can instantly analyze a competitor’s entire website to find gaps in their strategy that you can take advantage of.

Technical Audits: AI tools can automatically scan a website for thousands of technical issues, providing a quick and comprehensive roadmap for fixes.

In short, AI SEO is a more powerful and efficient way to execute a traditional SEO strategy. Human experts still provide vision, creativity, and final oversight. AI tools do the heavy lifting to deliver faster, more powerful, and more precise results. 

Suppose you rely solely on AI tools to dictate your content, including keywords and asking for information. In that case, AI is unlikely to cite your content in its search results, as it has already provided information. 

The challenge is to identify topical content areas that interest an AI model but are not displayed. For example, if you search for “how to paint a fence” in Google, you’re likely to get citations from many sites related to that topic. But there will be those that are not present. Therein lies your opportunity to feed this information to an AI search. 

Another fact is that Google’s AI Overviews result in far fewer clicks to websites for information since it's presented right in the search. However, the data indicates that overall website conversions have not declined, suggesting that those who click on a source are more likely to be interested in becoming a customer. 

This is part of our “secret sauce." We have strategies and techniques that work, and we’re constantly adapting them as the search world shifts. We’ll give you some hints: “Content is still king.” It’s how you select and present it that makes the difference. 

Another free tip we’ll provide is that Google is no longer the only show in town when it comes to search optimization. Several other platforms have become popular places to find products and services. Ensuring your content is shown in those places is now a large and growing part of an SEO program.

SEO for businesses catering to local communities requires a distinct approach to stay ahead of regional competition. Likewise, a business with multiple locations, such as a franchise or a company with several stores, takes a unique approach because the content is similar. Google is very fussy about listing in search results with duplicate content. A different approach is needed to show all locations predominantly in search!