SEO for E-Commerce
We target sales, just like you.
The biggest complaint about SEO agencies is that they don’t get results — or that they focus on the wrong results. SEO agencies measure success by improved keyword rankings. You measure success by increased sales - that's a big disconnect.
Our E-Commerce SEO Service targets the same results you do. We've developed SEO strategies and techniques that center around driving customers to into your sales funnel and to your products. Our reporting is designed to track and measure our success so you won't have to wonder if your SEO Service is benefiting you.
Ecommerce SEO Process
1: Set Goals
Since we focus on sales, we need to first determine what you want to achieve. Do you want to improve sales for underperfoming categories? Do you want to push best sellers even higher? Maybe your products have seasonal sales cycles and you want us to plan ahead with improved SEO before each season begins?
We’ll make sure your analytics tools are set up properly and configure Google Analytics and Google Webmaster Tools to measure what traffic is contributing to your online sales along with the conversion rates in search results and on the website.
We’ll use other valuable that provide insights on where your links are coming from, competitive analysis, keyword research tools, brand monitoring and more.
We customize reporting for each client based on their individual goals. We’ll then define keyword groups based on product lines, categories or other groupings for which we can track visits and conversions from search.
We'll be tracking detailed data but we'll roll it all up to provide you with a simple summary to help you view progress. We’ll set up regular meetings to review results and discuss goals together.
4. Perform Detailed SEO Audit
Improved results starts with a clear understanding of where you’re currently at. Our initial SEO audit will provide a baseline measurement of your current results and help us set objectives. The audit will review many aspects of your site's SEO status including accessibility, indexability, off-page ranking factors, on-page ranking factors, competitive analysis, social and your current valuable assets and opportunities.
Based on the audit, we’ll execute any necessary changes to your site, which may include things like content edits, changing the page title and meta descriptions, updating your robots.txt and XML sitemap, using 301 redirects and making usability tweaks to the design.
We’ll also plan for how to optimize your site for the keyword opportunities we discover. This will include creating landing pages, updating content and creating new content.
Having established goals, your baseline and fixed on-site issues issues, we'll focus on off-site priorities.
Off-site activities include Local SEO, link building, content submission, social and other ways to connect external sites and content to your products.
We'll even be able to create the content for off-site SEO so don't worry about that. All you'll need to do it review and approve it.
7. Ongoing Optimization & Maintenance
Ongoing optimization consists of a phased approach to optimizing pages, creating meta data and analysing results. We'll work on your site content optimization as aggressivley as you wish and you'll be able to follow the plan and progress as we go. Ongoing work also includes monthly mini-audits to ensure optimial on-site SEO is maintained and we will continue to build off-site optimization too.
1: Set Goals
Since we focus on sales, we need to first determine what you want to achieve. Do you want to improve sales for underperfoming categories? Do you want to push best sellers even higher? Maybe your products have seasonal sales cycles and you want us to plan ahead with improved SEO before each season begins?
We’ll make sure your analytics tools are set up properly and configure Google Analytics and Google Webmaster Tools to measure what traffic is contributing to your online sales along with the conversion rates in search results and on the website.
We’ll use other valuable that provide insights on where your links are coming from, competitive analysis, keyword research tools, brand monitoring and more.
We customize reporting for each client based on their individual goals. We’ll then define keyword groups based on product lines, categories or other groupings for which we can track visits and conversions from search.
We'll be tracking detailed data but we'll roll it all up to provide you with a simple summary to help you view progress. We’ll set up regular meetings to review results and discuss goals together.
4. Perform Detailed SEO Audit
Improved results starts with a clear understanding of where you’re currently at. Our initial SEO audit will provide a baseline measurement of your current results and help us set objectives. The audit will review many aspects of your site's SEO status including accessibility, indexability, off-page ranking factors, on-page ranking factors, competitive analysis, social and your current valuable assets and opportunities.
Based on the audit, we’ll execute any necessary changes to your site, which may include things like content edits, changing the page title and meta descriptions, updating your robots.txt and XML sitemap, using 301 redirects and making usability tweaks to the design.
We’ll also plan for how to optimize your site for the keyword opportunities we discover. This will include creating landing pages, updating content and creating new content.
Having established goals, your baseline and fixed on-site issues issues, we'll focus on off-site priorities.
Off-site activities include Local SEO, link building, content submission, social and other ways to connect external sites and content to your products.
We'll even be able to create the content for off-site SEO so don't worry about that. All you'll need to do it review and approve it.
7. Ongoing Optimization & Maintenance
Ongoing optimization consists of a phased approach to optimizing pages, creating meta data and analysing results. We'll work on your site content optimization as aggressivley as you wish and you'll be able to follow the plan and progress as we go. Ongoing work also includes monthly mini-audits to ensure optimial on-site SEO is maintained and we will continue to build off-site optimization too.
Best Magento SEO Solution
We recommend the Magento SEO Solution from Mageworx as currently the best tool tool to compliment your Magento SEO efforts. It allows you to save time and effort optiizing your content and avoiding Magento duplicate content issues.
Best Magento SEO Solution
We recommend the Magento SEO Solution from Mageworx as currently the best tool tool to compliment your Magento SEO efforts. It allows you to save time and effort optiizing your content and avoiding Magento duplicate content issues.