E-Marketing to the Mobile Market
A recent Litmus.com study found that 48% of emails are now opened on mobile devices, up 10% since September 2012. Webmail clients have lost that 10% over the year, while desktop email has remained roughly the same – perhaps because of its common use in the workplace.
(Image taken from Litmus.com)
Because roughly half of all emails are now being opened on small screens, Mailchimp has included a feature that allows you to preview your email campaign in both email and mobile view. We find this extremely helpful when designing e-marketing campaigns, like this Black Friday campaign we created for online cutlery store www.Stoddards.com:
Regular email preview:
Mobile Preview:
Helpful tools like this are why we use Mailchimp for the majority of our email marketing, sending out our clients’ important information in the most efficient – and effective – way.